Niow – Identity & Packaging Design by Avemo Studio

About the project

For Niow coffee we created a visual identity and packaging that balances elegance with subtle intrigue. The translucent, blurred packaging teases the beans inside, offering only a glimpse while conveying a sense of protection and care. Paired with a bold serif logotype whose stretched W commands presence, the design blends refinement with strength. The clean typography system ensures clarity, while the dark, minimal palette underscores the premium nature of the product. Together, the identity reflects the coffee itself: smooth, bold, and layered with richness.

Type

Logo design, Brand identity, Packaging design, Typography system

Date

Uploaded on June 24, 2025